Becuase we removed all the middlemen of the mattress industry! Simple as that :)
When you shop at www.nolahmattress.com you don't pay wholesalers profit, exorbitant retail store markups, high rent cost for fancy New York or LA showrooms (like other online mattress companies). Nor do you pay for pushy sales people on high sales commissions.
When you shop at www.nolahmattress.com you only pay for the actual mattress and not all the hidden cost associated with purchasing your mattress in a mattress store.
Online we can sell a $2,800 comparable retail Queen mattress for $850 saving you for almost $2,000 in the process. What's not to love? And what do you plan to spend your savings on?